(Updated) A Deadstock Lion of Troy Popover, Casablanca & The Genome Project

(Update at the bottom – 3rd Sept 2014)

I know what you’re thinking.

The Weejun must have really lost the plot this time. What has the movie Casablanca and the nobel prize winning race to crack the human genome code got to do with the Ivy Look?

Deadstock Lion of Troy Shirts

Well, I found some kind of ivy holy grail for sale online, bought it, thought I’d write a post about it and in digging up some of the story of the company that made the shirt, I came across more than the usual background information.

The shirt in question is from one of the legendary Ivy League makers, Lion of Troy. Not to be confused with the later incarnation as Troy Shirtmakers Guild, Lion of Troy was the trademark of M. Nirenberg & Sons, a New York based shirtmakers.

The older Nirenberg came from Odessa and went to work in a New York shirt factory – the shirt makers of the Non Pareil brand who featured a prancing lion as their company crest. Later he came to buy the company and manufacturing some of their product in the town of Troy, New York the step to call the new shirts Lion of Troy seems an obvious one. Lion of Troy were much sought after on the London Ivy scene in the 1960s and John Simons and co were stockists and purveyors to discerning button down shirt lovers this side of the Atlantic.

The shirt I tracked down is not only a rare Lion of Troy oxford button down, but also deadstock with it’s original makers tag and WPL number, but also that rocking horse doodoo rarity, a popover!

Strangely this shirt had been listed online for sale online for the last three months along with the others below, a couple of tab collars, including a Beau Brummell brand and another Lion of Troy and Troy button down with regular placket. The regular placket was a poly mix but the popover is 100% cotton and in a classic boom years ivy colour of mauve. Probably the fact that the seller didn’t provide the brand details in her description helped keep this a secret, who knows?

Classic Lion of Troy Ad from the 1950s

According to my research about the brand, Nirenburg’s daughter in law was one Joan Alison, co-author of the unfinished play ‘Everbody Comes To Rick’s’, subject of one of the most famous behind the scenes stories in Hollywood legend, that eventually became the screenplay for Casablanca.

If, along with a cult shirt brand in the family, that wasn’t enough the founder’s grandson, Marshall Nirenberg Jr., became the first US Government scientist to win a Nobel Prize for his work on ‘deciphering the human genetic code’ in 1968.

M Nirenberg Jr in the late 60s – An Ivy Man himself from those lapels…

Surely one of his Dad’s Lion of Troy Shirts?

Also found in my search was this wonderful example of a trade correspondence from 1937 between the Nirenberg factory and the Michigan based outfitters Springer Rose regarding a missing carton of shirts.

Letter from 1930s From Nirenberg to Retailer

The current trend for hugely expensive vintage popovers on eBay thankfully passed over this example which I picked up for a very modest fee from one of those middle of nowheresville sellers who specialise in strange trinkets and jewellery. Just as well, as the correct description would have pushed this deadstock button down stratospheric.

Elusive Popover Style with Original Tags

The history behind Lion of Troy is also the history of families that built America in the 20th Century. It is endlessly fascinating how the trail left behind online really does form it’s own ‘web’ of interconnections that otherwise would remain only known to a small group of disconnected people.

Lion of Troy – The Bold Look from their 1940s Heyday

A post script to this entry comes from reader Woolster in Finland (who comments below). Well known to readers of FNB as someone that digs up some choice items, he found this very cool popover in ‘Authentic Power Loomed Hopsack’ with ‘Raglan Sleeves’. And I thought Gant Rugger were stretching it with some of their repro names on shirts…

Woolster’s Deadstock Lion of Troy Hopsack Raglan

Woolster in Warmer Days in Finland with Said Popover…

Speaking with John Simons on Tuesday, he also remembered how he used to visit the firm two or three times a year in the Empire State Building. ‘Whaddyawant? Close Outs?’, they’d ask.

One day in around 1972 Lion of Troy were closing down and John bought all their remaining madras shirts for $6 a dozen – 50c each, and had to get a special covering letter to avoid being hammered by British customs thinking it was a dummy billing scam. However, in the 70s, there was much less demand for madras shirts in London and they still had stock on them by the end of the decade, and were giving them away to regular customers. To think of that now…



The Troy shirt arrived yesterday and looks like something that came from a store yesterday. Incredible condition for a deadstock shirt and no signs of the usual discolouring along the folds. A 30 min dip in Vanish and a quick wash in the machine and it should come out perfectly.

Neat Little WPL Tag

John Simons was correct is suggesting it would be a slim fit. After all this would have been a fashion shirt in the mid 60s, especially in this mauve colour. This would have been a button down popover for college kids to wear with tight highwater levis and weejuns or desert boots, not fusty professors or trad J Press dressers of the day. It’s easy to lump all ivy style into the one field.

45 Year Old Cardboard and Pins Packaging – No Iron Mould Stains from Pins Either….

As a vintage 16-16.5 the collar is slightly big on me, but it’s a sport shirt so no issues there, and the sleeves are slim and not quite half arm length – again a nod to fashion of the day. Also it features a third collar button but not a locker loop – with the long point collar it’s similar to some Lands End shirts I picked up three years ago (that were remarkably good – unlined collars, back button, pocket flap etc). It fits pretty much the same as The Woolster’s version above.

Back Button but No Locker Loop


An Update September 2014

I’ve just received this beauty from the US for the princely sum of USD$9.00, actually $2.50 less than it’s original price tag. Surely a bargain. It’s a dark pink lightweight oxford with a reddish hue to it and the colour is stamped ‘Rhododenron’ on the tail (and best shown in the top photo). A perfect description.

1960s, Made for The Claymore Shop

I would imagine late 60s early 70s, unlined long point collar made for The Claymore Shop and featuring  a Claymore Shop original price sticker on it. Also in the bag was a contemporary Hathaway white oxford retailing at $9.50, also pinned and in it’s original bag (photo on Tumblr).

The Claymore Shop still exists in Birmingham, Michigan although their website shows Euro stylings these days.

Interestingly, although the Lion of Troy brand references the city of Troy, NY, the seller shipped from a Troy, Michigan. He also had a couple of other shirts presumably from the same source as they were all a similar size. A Huntington blue oxford, a Sero made rebranded blue end on end polycotton and a more modern blue oxford pinpoint, from the price tag probably 1980s and made by Gitman as it features their unfortunate double stitched collar edge. I was tempted by the Sero as my favourite shirt is a Sero cotton end on end but I can’t deal with poly really. I have tried, but 65/35 in favour of the poly – it’s just so hot to wear.

Lion of Troy Pink Oxford 1960s Deadstock

Lion of Troy Deadstock Oxford Shirt

Lion of Troy Deadstock Oxford Shirt

Lion of Troy Deadstock Oxford Shirt