Imagine my surprise today when I came across a link to an image for a new Sero ‘shambray’ (sic) shirt on Google.
A bit more digging around and with the help of Google’s translation service it appears that someone has resurrected the Sero name for Japan. It’s probable that the brand being out of copyright there, someone has registered the name and the shirts are imported only to Japan.
A close up of the label reveals a fairly good facsimile of the 1970s-80s Sero label with a Made in Canada tag. I wonder if that’s the Hathaway factory?
I do like the way the Meets Ichie website not only states the height of their models but also their weight!
Well I guess with the success of GANT digging through their archives it was only a matter of time before someone brought SERO back.
The website is Meets Ichie
Thanks to reader and commenter Coltrane for the link to this nice Sero popover from this summer. The listing says resized for the Japanese market.
These have been available o the rakuten website for a while,they were offering a popover version at one point too.
The Weejun says
Ah, you’re ahead of me on that one then!
I wanted a chambray p.o, like your gant beauty, but they sold out of my size before I snagged one.
They have some nice colours in the ocbd http://global.rakuten.com/en/store/drjpz/item/sero_2011_07/
Great, as allways mr weejun
The Weejun says
Interesting popover – I would also have been after one of those. Have you bought from rakuten before? Usually the items I want on there are classic brands imported to Japan (but of course the correct style or colour, rather than the lame stuff the same brands foist on the West) and are really expensive. These Sero shirts however are keenly priced. May have to ask a friend from Japan to order for me next time she comes over.
Yes ,I know. frustrating isnt it? All the authentic stuff, goes to japan, and were left with the crap. I just get freinds to bring back rakuten purchases direct. saves on post, and pat tax! Thanks for the props