Imagine my surprise today when I came across a link to an image for a new Sero ‘shambray’ (sic) shirt on Google.
A bit more digging around and with the help of Google’s translation service it appears that someone has resurrected the Sero name for Japan. It’s probable that the brand being out of copyright there, someone has registered the name and the shirts are imported only to Japan.
A close up of the label reveals a fairly good facsimile of the 1970s-80s Sero label with a Made in Canada tag. I wonder if that’s the Hathaway factory?
I do like the way the Meets Ichie website not only states the height of their models but also their weight!
Well I guess with the success of GANT digging through their archives it was only a matter of time before someone brought SERO back.
The website is Meets Ichie
Thanks to reader and commenter Coltrane for the link to this nice Sero popover from this summer. The listing says resized for the Japanese market.