It's tempting to think that brands like Dickies were always sold as utilitarian workwear until the post punk ironic look took those poor unsuspecting workaday brands (Dr Martens?) and turned them into ironic fashion's icons. But this 1966 advert shows that even back then the Texas based Dickies …
Ivy on Campus: Part 3
Just some more random images from the boom years to give your inspiration... …