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The Baracuta G9 (or How To Devalue An Iconic Product By Alienating Your Core Customers)

March 22, 2023 by The Weejun 7 Comments

(This was an unpublished post from 2015 but warranted publishing I think - The Weejun) I've been meaning to write something about the Baracuta G9 for some time. One of the problems is that I love the jacket, and all it's details and history but am ambivalent towards the company itself. Why? … [Read more...] about The Baracuta G9 (or How To Devalue An Iconic Product By Alienating Your Core Customers)

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